For Independent Orthopedic Practices For Sports Medicine Practices
Build the non-surgical side of your orthopedic practice.
Your schedule is full of patients who are not surgical candidates, or not ready yet. Too many of them leave to find non-surgical, drug-free care somewhere else.
Keep them with a structured, private-pay service line that runs under your name, is delivered by your staff, and follows a clinical program led by a board-certified orthopedic surgeon.
Give your active patients a private-pay path back to play.
Athletes and active adults want a defined plan, a clear timeline, and a non-surgical, drug-free option. Insurance rarely pays for what they are asking for, so they go looking for it elsewhere.
Offer it inside your own practice: a structured private-pay service line under your name, delivered by your staff, alongside the conservative and regenerative care you already provide.
No royalties. No rebrand. Your name stays first on the door.
The pressure on the independent orthopedic practice
The non-operative side of your practice is working harder and keeping less.
The pressure on the sports medicine practice
Your patients want more than insurance will pay for. Someone is going to give it to them.
Your non-op patients are leaking out.
Not a surgical candidate, or not ready yet. They get told to try therapy and come back. Many never do. They end up at the pain clinic, the regenerative clinic, or a cash-pay wellness franchise down the street.
Reimbursement keeps shrinking.
Fee schedules flatten, coverage for conservative options tightens, and prior authorizations slow everything down. More volume just to hold the same margin is not a strategy.
Surgeon time is your scarcest asset.
Non-operative follow-ups fill clinic days. A protocol your staff delivers under physician supervision adds a service line without adding hours to your day.
Staying independent is harder every year.
Hospital systems and private-equity groups keep adding service lines. A private-pay line under your own name is margin you control, inside the practice you own.
Return to play is the whole conversation.
Your patients do not want to manage symptoms for a season. They want a defined plan, a timeline, and a reason to believe they will be back sooner.
Cash-pay competitors are marketing to your patients.
Recovery studios, regenerative clinics, and wellness franchises are selling to active adults every day, without a physician anywhere near the plan of care.
Insurance does not pay for what they ask for.
The services active patients want most are often the ones coverage will not touch. When you cannot offer it, they pay someone else for it.
Volume is the only lever left.
More visits to hold the same margin. A case-based private-pay service line lets the practice grow without stacking more appointments into the day.
How it works
What “Powered by ReliefNow®” actually means.
A non-surgical, drug-free, non-invasive private-pay service line for musculoskeletal patients, added to the practice you already run. Nothing about your surgical or insurance-based care changes.
ReliefNow® provides the clinical program, patient-selection criteria, staff training, case presentation system, patient education and operating support. Your physicians keep full clinical authority. Your staff delivers the sessions. Patients pay privately for a defined plan of care.
The format is [Your Practice], Powered by ReliefNow®. ReliefNow® appears alongside your name on signage and patient materials. It never replaces it, and it is not a separate practice for you to run.
- This is physician-supervised. A service line built for medical practices, delivered under your clinical authority.
- This is not anti-surgery. It is a structured option for patients who are not at surgical threshold, or not ready.
- This is not an equipment sale. The technology is the smallest part of what you get.
The clinical program
- Medical Laser Therapy™ (laser therapy) protocols
- LaserDisc Decompression® (non-surgical spinal decompression)
- LaserWave™ (shockwave) protocols
- NeuroRegen™ peripheral neuropathy protocol
- Patient-selection criteria and defined plans of care, priced privately
Training and implementation
- Remote onboarding for physicians and clinical staff
- Case presentation and consultation system
- Pricing framework and patient financing integration
- SOPs your team can run without you in the room
Ongoing support
- Patient education materials under your brand
- Marketing support for the service line
- Equipment sourcing and financing
- Direct access to the clinical and operations team
Where it fits in your patient flow
The patients you already see, with one more option to offer them.
For appropriate patients, at your physicians' discretion.
The economics
Run your own numbers. Then argue with them.
Two numbers from your practice, three assumptions you can change. Everything is visible. Nothing here is a projection or a promise.
Your Service Line Model
Based only on patients your practice already sees. No marketing spend assumed.
Your practice
The non-operative patients already in your schedule
Use a rough monthly number. Round down if you are unsure.
Adjust assumptions
Defaults are deliberately conservative. Change any of them to match your practice.
Live: results update as you edit
Potential plans of care per month
0.0from patients already inside your practice
What could those cases represent?
Request your Model Review below and the full financial picture unlocks here. We walk through it with you on the call, using your numbers, not ours.
Unlock My Numbers →What could those cases represent?
Illustrative monthly gross collections
$0Annualized illustrative gross
$0Illustrative case value used
$0Arithmetic on your inputs only. Not a revenue projection, an earnings claim, or a guarantee. Membership, equipment, staffing and other costs are not deducted here and are covered on your Model Review.
Straight talk
What we are not claiming.
- Not every patient is a candidate, and not every candidate starts a plan of care.
- The technology does not sell itself. Results depend on patient selection, team training and following the process.
- This does not replace surgery, injections or therapy. It is another option for appropriate patients.
- Individual patient and practice results vary. Nothing on this page is a projection.
Who is behind it
A national brand, a physician-led clinical program.
Your name stays first. Behind it sits a national brand: the same clinical protocols, training and standards in every ReliefNow® location, national patient campaigns, and a clinical program led by a board-certified orthopedic surgeon.
Qualification
Built for physician-owned practices ready to add a private-pay line.
This is likely a fit if:
- Your practice is physician-owned.Independent groups of roughly 1 to 25 physicians who make their own service-line decisions.
- You see meaningful non-operative MSK volume.Knee, shoulder, spine, tendon and neuropathy patients come through every week.
- You have a room and a team member to run it.A PA, athletic trainer, MA or therapist who can be trained on the protocols.
- You want revenue that does not depend on reimbursement.And you want it under your own name.
- You want a system, not just equipment.Protocols, training, case presentation and support.
This probably is not the right move if:
- Your group cannot add a service line on its own.Some hospital-employed and PE or MSO-controlled groups need approvals this model is not built around.
- You only want to buy a device.We are not an equipment dealer.
- You want it to run without any staff involvement.It is designed to be delegated, not to be passive.
20-minute Model Review
See what a non-surgical service line would look like inside your practice.
Tell us about your practice. On the next screen, pick a time that works for you. We will review your patient mix, space, team, and the economics using your numbers, and tell you candidly whether it fits.
- 1 Tell us about your practice
- 2 Pick a time
- 3 20-minute review
Thank you. One more step.
Pick a time for your 20-minute Model Review below. Prefer to talk now? Call 866-393-1099.
Your information is never sold or shared. Prefer to talk now? Call 866-393-1099 and ask for a Model Review.
Straight answers
The questions physicians actually ask.
Do we have to stop taking insurance or change how we practice?
No. The service line runs alongside your existing insurance-based and surgical care. Your physicians keep full clinical judgment over who is a candidate. Your entity, EIN, staff, fee schedule and patient records stay yours.
Will this compete with surgery or our therapy referrals?
It is designed for patients who are not at surgical threshold, not ready, or plateaued on conservative care. Those are the patients most likely to leave your practice today. Surgical candidates stay on the surgical pathway. Patient selection is part of the training.
Do you take a percentage of what we collect?
No. No royalties, no percentage of collections, no territory restrictions and no equity. Your practice keeps what it earns. You pay a flat monthly membership for the clinical program, training and support.
Who actually delivers the sessions?
In most practices, a trained staff member such as a PA, athletic trainer, MA or therapist delivers sessions under physician supervision, within the scope your state allows. Sessions run 10 to 15 minutes with no anesthesia and no recovery room.
How do private-pay services work with Medicare and other insured patients?
It depends on the service, the payer and your state. We walk through how member practices structure private-pay care on the Model Review. Your own compliance counsel makes the final call for your practice.
How long before we are treating patients?
It depends on equipment, space and team readiness. Onboarding is remote, so there is no travel and no clinic closure. You will see a specific launch sequence for your practice on the review.
What happens on the Model Review? Is it a pitch?
It is 20 minutes on your practice: patient mix, space, team, and the numbers you entered above. You leave knowing whether this fits. If it does not, we will tell you.
Can I speak with your Chief Medical Officer?
Yes. If the model looks like a fit after your review, we can arrange a physician-to-physician conversation with Dr. Gupta.
Your patients are already looking for a non-surgical option.
The question is whether they find it inside your practice.
Your active patients are going to pay someone to get them back.
It should be your practice.
Keep the practice you built. Add the private-pay service line your patients are already asking for, under your name.
Request My 20-Minute Model Review
Or call 866-393-1099
Non-Surgical · Drug-Free · Non-Invasive